JOB OVERVIEW - Marketing Specialist Maternity Cover - 12 Month Contract
This role is to ensure South Auckland Motors and Southern Autos maintain a good market presence through effective
Marketing and Customer Retention processes.
You will be charged with managing and running all of our marketing processes/campaigns, including helping to design and manage any creatives with third parties or internally with the Sales and Service teams.
You will be responsible for ensuring all Digital Marketing or print campaigns are on time and are run at a high standard. Ensuring our marketing spend is delivering the results we need and making decisions on alternatives when necessary.
You will also ensure our Customer Sales and Service Retention process runs efficiently and effectively, maintaining a high level of Customer satisfaction and ensuring the Business continues to grow.
This role will cover all aspects of the business and requires a person who can lead Management, Sales People and Service Advisors through our Sales and Service Retention process, making sure it is followed and achieving the desired goals.
Several administrative tasks need to be completed every week and are critical to the success of the department and business overall.
ROLE AND RESPONSIBILITIES
Marketing
· Meet with Sales, Service and Parts Managers regularly to stay on top of any promotions or specials we need to run
· Design and implement Marketing documents when needed
· Work with IT and Process Manager to develop Marketing Campaigns
· Analyze Marketing results to see where we are getting our best return on investment
· Lead Generation Analysis
· Manage all Facebook and Instagram marketing campaigns from start to finish
· Manage all Print Ads ahead of time to achieve savings goals
· Come up with Marketing ideas to drive Sales
· Manage and plan events for campaigns for both South Auckland Motors and Southern Autos
· Manage third parties
Customer Retention
· Run the weekly Service Reminders Process for South Auckland Motors and Southern Autos
· Send out all emails and Postcards for the week
· Send out all txt follow-up reminders
· Review and recommend possible improvements to the process
· Run Sales Anniversary Process for South Auckland Motors and Southern Autos
· Make sure all branches are clearing the FridgeDoor Enquiries Administration
· Day-to-day Admin tasks Other
· Photograph New and Used Vehicles for Magix/Trade Me/Website
· Help out the other departments where necessary ·
Help IT and Process Manager with any Project Management Tasks needed to be completed for both businesses
PREFERRED SKILLS
· Computer Knowledge
· Marketing Background
· Design Experience
· Excellent Work Ethic
· Self-Motivated
Job Details
Marketing Specialist
Contract Type:
Contractor
Location:
NZ - Auckland - North Island
Industry:
Marketing / PR / Events
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